German National Tourist Board 'have a ball' by Rodgers & Rodgers

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The England football legend Sir Geoff Hurst MBE, who scored a hat-trick against Germany in the 1966 World Cup final, is appearing in poster ads to promote Germany. Created by Rodgers & Rodgers for the German Tourist Office, the ads feature Hurst holding a football against the backdrop of a classic German landscape. One ad carries the line "They thought it was all over ... but that was just the start of my love affair with Germany." Another reads: "Germany, so much to see, you may need extra time." A third says: "I might have scored three times in '66 but for some things you just can't beat the Germans."

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Released: 15 March 2006

Credits

Project name
Have a Ball
Client
German National Tourist Board 
Brief
To promote Germany as a holiday destination and emphasise the fact it is hosting the Fifa World Cup 2006
Creative agency
Rodgers & Rodgers
Writer
Dominic Rodgers
Art director
John Bayley
Planner
Dominic Rodgers
Media agency
BBVS
Photographer
Richard Whitfield
Retouching company
Rodgers & Rodgers
Exposure
London Underground cross-track and escalator panels

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