Virgin Atlantic 'soon' by Rainey Kelly Campbell Roalfe/Y&R

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In March, Virgin Atlantic will be offering its passengers flights to Dubai for the first time. To promote this, Rainey Kelly Campbell Roalfe/Y&R has produced a 48-sheet poster using an Arabic word that looks like an aeroplane. The word, which means "soon", was discovered by the agency's creative team after a two-week search of Arabic dictionaries. In 2005, more than 4m people flew with Virgin Atlantic and had operating profits of over £150m.

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Released: 18 January 2006

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Credits

Project
Dubai route launch
Client
Breda Bubear, marketing communications manager, Virgin Atlantic
Brief
Create an impactful poster to announce the launch of a new route to Dubai
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Copywriter
Mike Crowe
Art director
Rob Messeter
Planners
David Golding and John Beasley
Media agency
Manning Gottlieb OMD
Media planner
Hamish Rickman
Illustrator
Alison Carmichael
Exposure
London Underground 48-sheet and six-sheet posters

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