Nivea 'Zippy' by TBWA\London

0.0 0 Votes

Nivea is going kitsch in its latest work for its Lip Care Essential product by launching a poster campaign starring Zippy from the cult kids TV show Rainbow. The ad shows the orange character, who is famed -- and named -- for the zip that spreads across his mouth, with a pair of big Julia Roberts-esqu bee-stung lips. The execution aims to show that the lip balm can turn any mouth, no matter how rough, into a set of luscious kissable lips. The campaign will initially run in university cities and primarily targets students.

Share On:

Keywords:

TBWA\London, Nivea, Outdoor

Released: 27 September 2006

Related Creative:

Credits

Project name
Zippy
Client
Rachel Jewsbury, brand manager for Nivea Lip Care Brief
Drive trial and awareness of Nivea Lip Care Essential among 16- to 24-year-old women
Creative agency
TBWA

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nivea

Nivea "it starts with you" by DraftFCB

Nivea 'wrapped in friendship' by Agency Republic

Nivea 'wrapped in friendship' by Agency Republic

Nivea has launched a Facebook app that allows people to select a friend, buy a Nivea gift set and then get free, personalised wrapping paper, featuring themselves and their chosen friend.