Eurostar 'train of thought' by TBWA\London

0.0 0 Votes

TBWA\London has created a print campaign called "Train of thought" for Eurostar, which aims to demonstrate how travelling on Eurostar's Business Premier service can provide a good working environment. The ads will appear in national press and Tube card panels and attempt to portray business travellers as individuals with diverse jobs and interests rather than the stereotypical "suited and booted" image. Each execution follows an individual's "train of thought" during their journey on the Business Premier service. Their thoughts are illustrated across a continuous visual flow using Eurostar's yellow and blue corporate colours. The campaign also includes online work developed by Glue.

Share On:

Released: 03 October 2006

Related Creative:

Credits

Project name
Train of Thought
Client
Vicki Anstey, advertising and media manager, Eurostar
Brief
To illustrate that travelling Business Premier on Eurostar allows for smarter working
Creative agency
TBWA

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Eurostar

Eurostar "maybe" by Abbott Mead Vickers BBDO

Eurostar 'bring something interesting back' by AMV BBDO

Eurostar 'bring something interesting back' by AMV BBDO

Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.