Women's Aid Valentine's campaign by Grey London

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Women's Aid, the national domestic violence charity, is launching an awareness campaign highlighting the fact that over half-a-million women will spend Valentine's Day in fear of a violent partner. The print and outdoor executions, which broke on February 14, are traditional romantic images but with a violent twist designed to shock people into taking action. One ad shows a single red rose with a note attached, which reads: "Suzy, I told you to shut up you stupid cow. It's your fault I hurt you. Pete."

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Released: 14 February 2006

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Credits

Project
Women's Aid
Client
Ellie Smithson, Fundraising Officer, Women's Aid
Brief
Create a campaign that promotes the existence of Women's Aid and raise awareness of the extent and impact of domestic violence
Creative agency
Grey London
Writer
Geoff Smith
Art director
Simon Butler
Planner
Emma Batho
Photographer
David Gill 
Photographer's agency
David Gill 
Retouching company
The Art Company
Exposure
UK print, outdoor, radio

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Grey has created a Valentine's Day campaign for Women's Aid that includes a shop window display.