Beck's '20 years of Beck's art' by Leo Burnett

0.0 0 Votes

Beck's is celebrating the 20th anniversary of its use of famous artists in its advertising with a campaign involving some of the world's most famous contemporary artists. In its first work for the company since it took over the global account this year, Leo Burnett has produced a two-phased campaign. The campaign broke with work from the likes of Tracy Emin and Damien Hirst, who designed labels for Beck's bottles. This is being followed by a print campaign featuring posters created by artists who have produced work for the brand. They include Tim Head, Tatsuo Miyajima and Donald Urquhart. There is also a digital element, created in partnership with Draft London.

Share On:

Keywords:

Leo Burnett, Beck's, Outdoor

Released: 30 November 2005

Related Creative:

Credits

Project
20 years of Beck's art
Client
Beck's
Brief
To celebrate Beck's 20 years of promoting contemporary art
Creative agency
Leo Burnett
Writers
Nick Pringle, Clark Edwards
Art directors
Nick Pringle, Clark Edwards
Planner
Damian McKeown
Media agency
Starcom MediaVest
Media planner
Karl Guard
Photographer
Dave Gill
Photographer's agency
Siobhan Squire
Retouching company
Tigga
Exposure
Outdoor 96-sheet

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Beck's 'green box project' by Mother London

Beck's 'green box project' by Mother London

Beck's has unveiled a 200-foot high digital flame on the Statue of Liberty to mark Independence Day as part of a new campaign for the brand by Mother.