Beck's '20 years of Beck's art' by Leo Burnett

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Beck's is celebrating the 20th anniversary of its use of famous artists in its advertising with a campaign involving some of the world's most famous contemporary artists. In its first work for the company since it took over the global account this year, Leo Burnett has produced a two-phased campaign. The campaign broke with work from the likes of Tracy Emin and Damien Hirst, who designed labels for Beck's bottles. This is being followed by a print campaign featuring posters created by artists who have produced work for the brand. They include Tim Head, Tatsuo Miyajima and Donald Urquhart. There is also a digital element, created in partnership with Draft London.

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Leo Burnett, Beck's, Outdoor

Released: 30 November 2005

Related Creative:


20 years of Beck's art
To celebrate Beck's 20 years of promoting contemporary art
Creative agency
Leo Burnett
Nick Pringle, Clark Edwards
Art directors
Nick Pringle, Clark Edwards
Damian McKeown
Media agency
Starcom MediaVest
Media planner
Karl Guard
Dave Gill
Photographer's agency
Siobhan Squire
Retouching company
Outdoor 96-sheet

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