British Airways 'snowman' by Bartle Bogle Hegarty

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In its first work for British Airways since it won the £60m prize earlier this year, Bartle Bogle Hegarty has created a 96-sheet poster and print ad expressing the airline's wish that its customers enjoy a merry Christmas. The poster is simply an image of a snowman fashioned from clouds as a BA plane glides through the air in the background. BBH is currently in production on a TV campaign for BA, which is set to launch in the new year. The new work is expected to introduce BBH's new slogan for the airline, "upgrade to BA". BA moved its account into BBH after ten years at M&C Saatchi in October 2005.

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Released: 06 December 2005

Credits

Project
Snowman
Client
Jayne O'Brien, head of marketing, British Airways
Brief
Merry Christmas from British Airways
Creative agency
Bartle Bogle Hegarty
Writers
Dan Hubert, Amber Casey
Art directors
Dan Hubert, Amber Casey
Planner
Bambos Neophytou
Media agency
ZenithOptimedia
Media planner
David Angell
Exposure
Outdoor, national press

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