Harrods British Tailoring Room, by Ogilvy & Mather

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Ogilvy & Mather has cleverly spoofed a Vanity Fair shoot for this print campaign promoting Harrods designer room. Shot by Finlay MacKay, the ad shows the aftermath of a meeting between 10 of Britain's top designers and tailors, including Vivienne Westwood with a bloodied nose, and Sir Paul Smith sporting a black eye, with the strapline: 'Britain's 10 best tailors. One room'.

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Released: 31 May 2005

Harrods British Tailoring Room, by Ogilvy & Mather

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Credits

Project
Harrods' new British Tailoring Room
Agency
Ogilvy & Mather
Creative director
Neil Dawson
Copywriters
Jules Chalkley and Nick Simons
Art directors
Nick Simons and Jules Chalkley
Head of art
Brian Connolly
Photographer
Finlay MacKay
Exposure
96-sheet posters in London and men's fashion magazines

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