She 'A Day In The Life' by HHCL United

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In the face of a declining circulation the National Magazine Company is relaunching its women's monthly, She, backed by a £2m ad spend. A London-based outdoor campaign, by HHCL United, feature simple images from the fashion pages of the first issue. Beneath these runs the magazine's new logo: "She. For a Life Less Ordinary." The London campaign is designed to target advertisers and the trade while a direct marketing strand will alert all NatMag's subscribers to the changes. A retail push and sampling campaign will also drive awareness.

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Released: 10 June 2005

Credits

Project
She
Client
Becky McBride, She publisher; Justine Southall, group publishing director, The National Magazine Company
Brief
Relaunch of She magazine
Creative agency
HHCL United
Copywriter
Jonathan Burley
Art director
Peter Williment
Planner
Fiona Morrison
Media agency
Initiative
Media planner
James Collinson
Media spend
£2m
Photographer
Jane Hilton
Exposure
London poster sites

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