BAAF National Adoption Week by FCB London

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FCB London has created a poster in support of National Adoption Week that dramatises one of the key challenges facing BAAF -- that kids in care repeatedly have to move from care home to care home. A range of posters will appear in various sites, and each day they will be moved and as they do they will be made to look more and more tatty. One poster just uses the words: "This poster has no permanent home. Like thousands of kids in care, this poster will be moved again tomorrow." Another runs with the line: "Being constantly moved around breaks a kid's heart".

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Released: 09 November 2005

Credits

Project
National Adoption Week
Client
Harvey Gallagher, director of marketing and communications at the British Association for Adoption and Fostering
Brief
Raise awareness of the fact that many kids in care are repeatedly moved on from one temporary home to another
Creative agency
FCB London
Copywriter
Bryn Attewell
Art director
Mark Robinson
Planner
Tania Weintrobe
Media agency
Magna Global Outdoor
Media planner
Mike Gorman
Exposure
Outdoor in London and Manchester

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