Harrods 'the one thing' by Isobel

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Harrods has launched its first major advertising campaign in three years with the help of celebrities including Billie Piper, Ray Winstone, Amir Khan, Keeley Hawes and the adventurer Bear Grylls. The press campaign, developed by Isobel, asks: "If you could have just one thing from Harrods, what would that one thing be?" The ads features a photo of the celebrity and their response to the question. Ray Winstone says he would chose "one of those bust-type mannequins that steam irons shirts" or some meat, while boxer Amir Khan says: "A box at Bolton Wanderers comes pretty high on the list."

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Keywords:

Isobel, Harrods, Outdoor

Released: 22 February 2006

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Credits

Project
The one thing
Client
Nicole Refson, marketing manager at Harrods
Brief
Harrods is a treasure trove
Creative agency
Isobel
Writer
Dave Alexander
Art director
Rob Fletcher
Planner
Steve Hastings
Media agency
PHD
Media planner
Jonathan Kershaw
Photographer
Gavin Evans
Retouching company
NMI
Exposure
National press, outdoor

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