Emirates' Scottish Commonwealth Games sponsorship by Leagas Delaney

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As an official sponsor of the Scottish Commonwealth Games team, Emirates has produced a 48-sheet poster and press campaign. Developed by Leagas Delaney, the ads wish the Commonwealth team good luck before they fly to Melbourne for the games in March. The ad features two aeroplane vapour trails crossing over each other on a bright blue sky, echoing the Scottish national flag, the Saltire. The ad carries the line: "Good luck to the Scottish Commonwealth games team."

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Released: 23 February 2006

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Credits

Project
Scottish Commonwealth Games team sponsorship
Client
Arran Whitney, corporate communications manager at Emirates
Brief
Wish good luck to the Scottish Commonwealth Games team and promote Emirates' sponsorship
Creative agency
Leagas Delaney London
Writer
Ben Stilitz
Art director
Colin Booth
Planner
Bruno Frankel
Media agency
MediaCom
Media planners
Les Middleton, Rachel Congdon
Retouching company
Loupe
Exposure
Outdoor and national newspapers

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