Home Office 'consent' by Rainey Kelly Campbell Roalfe/Y&R

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This Home Office campaign, created by Rainey Kelly Campbell Roalfe/Y&R, is designed to cut the number of assaults taking place when a woman is drunk by educating young men about the need to gain consent before having sex. The Home Office warns that young men risk being accused of rape unless they are certain they have the consent of their sexual partners. It launched on March 14 and comes amid concern about the low conviction rates for rape cases in England and Wales.


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Released: 16 March 2006

Related Creative:


Home Office - consent
Sharon Sawers, strategic communications adviser at the Home Office
To get men to seek active consent before sex
Creative agency
Creative partners
Mike Boles and Jerry Hollens
Ben Stockley
Megan Thompson
Media agencies
Starcom (radio), Mediacom (press), Posterscope (outdoor, ambient).
Men's monthlies/weeklies, ambient (washroom posters and condom machines), radio

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The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government-led campaign headed by the Deputy Prime Minister, Nick Clegg, to highlight rape and sexual abuse among teenage couples.