BP Connect 'Wild Bean Cafe' by Ogilvy Advertising

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As the Wild Bean Cafe, an offering of BP Connect, continues to brand itself as roadside coffee with a touch of class, Ogilvy Advertising has created a series of lorry liveries to target consumers across London and the South East. As well as the regular strapline "Gourmet, on the go", the lorries also carry a humorous security warning that reads: "Attention. Drivers do not have access to the muffins." BP aims to develop 150 franchises combining BP Connect and the Wild Bean Cafe before 2010.

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Released: 18 January 2007

BP Connect 'Wild Bean Cafe' by Ogilvy Advertising

BP Connect 'Wild Bean Cafe' by Ogilvy Advertising

Credits

Client
Richard Smutts, European advertising and communications manager
Creative agency
Ogilvy Advertising
Writer
Kate Paull
Art director
Stuart Pantoll
Media agency
MindShare
Media buyer
Emily Dow
Exposure
Lorry liveries in London and the South East

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