Vodafone, 'The joy of text', JWT

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Vodafone is launching a multimedia campaign to promote its new student tariff with unlimited free texts using the theme of the "Joy of Text", which mimics the famous 1972 sex guide 'The Joy of Sex'. The campaign comprises six-sheet posters, press, ambient media, a dedicated website and online banners that will target the student audience. In one ad, a man and a woman are featured in the style of an image from the original 70s guide, engaging in an intimate embrace as the woman texts on her phone.

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Released: 21 September 2005

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Credits

Client
Vodafone
Creative agency
JWT London
Writer
Freddy Mandy
Art director
Rob Welch
Account Manager
Richard Lloyd
Media agency
OMD London
Planner
Nick Johnston-Jones
Illustrator
Keith Davey, Plum Illustration
Art Buyer
Karen Robins

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