Vodafone, 'The joy of text', JWT

0.0 0 Votes

Vodafone is launching a multimedia campaign to promote its new student tariff with unlimited free texts using the theme of the "Joy of Text", which mimics the famous 1972 sex guide 'The Joy of Sex'. The campaign comprises six-sheet posters, press, ambient media, a dedicated website and online banners that will target the student audience. In one ad, a man and a woman are featured in the style of an image from the original 70s guide, engaging in an intimate embrace as the woman texts on her phone.

Share On:

Released: 21 September 2005

Related Creative:


Creative agency
JWT London
Freddy Mandy
Art director
Rob Welch
Account Manager
Richard Lloyd
Media agency
OMD London
Nick Johnston-Jones
Keith Davey, Plum Illustration
Art Buyer
Karen Robins

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus