Metropolitan Police 'Roseanne Holland' by Miles Calcraft Briginshaw Duffy

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Every so often an ad campaign is so brutally honest that it is really difficult to ignore. There is no turning away from the crack-ravaged face of Roseanne Holland as we see every detail of the cost of drug addiction and the way it is destroying her. The idea and the strapline are perfectly on message and the execution is as good as it is harrowing.

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Released: 11 January 2005

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Credits

Project
Roseanne Holland
Client
Metropolitan Police Service
Agency
Miles Calcraft Briginshaw Duffy
Creative directors
Paul Briginshaw, Malcolm Duffy
Art director
Jeremy Carr
Writer
Jeremy Carr
Typographer
Kerry Roper
Art buyer
Cara Devenish
Creative services
Amanda Moore

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