The Times 'the game' by RKCR/Y&R

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The Times is signalling its dedication to sports coverage with two 48-sheet poster executions highlighting its expert opinion and depth of knowledge when it comes to cricket and football. 'The Game" features an inside-out football, signalling the level to which The Game's columnists Michael Owen and Gabby Logan know their subject. In "ashes", three biros and two discarded lids are used to raise awareness of the paper's ongoing Ashes coverage, which includes columns and analysis written by Shane Warne, Matthew Hoggard and Christopher Martin-Jenkins.

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Released: 17 August 2005

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Credits

Project
The Game and Ashes
Client
Richard Larcombe, communications and marketing strategy manager at Times Newspapers Ltd
Brief
Raise awareness of the Ashes coverage and The Game supplement in The Times
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Writers
Greg Mitchell, Michael Crowe
Art directors
Nick Strada, Robert Messeter
Planner
Jon Tipple
Media agency
Carat
Media planner
David Seabrook
Photographers
Colin Campbell, Paul Zak
Retouching
Tag
Exposure
48-sheet poster sites

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