Ultimatepoker.com - FCB London

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Crazy hybrid animals are the centrepiece of FCB London's first campaign for UltimatePoker.com, asking players "What kind of poker animal are you?". The aim is to cut through the cluttered poker site market and target 24- to 35-year-old men who are gambling-savvy with disposable incomes. The images include one of a primate's face on the body of a hummingbird and an gorilla's head on the body of a squirrel.

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Released: 05 May 2005

Ultimatepoker.com - FCB London

Credits

Project
UltimatePoker.com
Client
Melissa Gaddis, marketing director Ultimate Bet
Brief
Raise awareness of the brand in a cluttered market and drive traffic to the site
Creative agency
FCB London
Copywriter
Bryn Atwell
Art director
Mark Robinson
Planner
Marc Farror
Media agency
Tonic
Media planner
Geoff Sealey
Stock library
Photolibrary
Retouching
Axis
Exposure
Outdoor, press, taxi and online

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