National Express 'Christmas Fares' Hooper Galton
Hooper Galton has produced its first piece of work for National Express, an account it picked up in July this year. Through six separate poster executions the campaign aims to promote the company's Christmas fares, which can be as low as £1 for a one-way journey. Each ad, which will appear as four-sheet and six-sheets, shows a woolly Christmas jumper with a pattern on it that relates to the destination city. For example, Manchester has a blue Santa and a red Santa playing football, while the jumper that denotes London has a National Express coach following a black cab past a huge Christmas tree. National Express, the bus and train operator, increased its pre-tax profits by 16 per cent in the first half of 2006.