Sol 'Love Summer' by cdp-travissully

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Continuing its summer activity, Mexican beer brand Sol has launched a new ad campaign, along with a website, created by cdp-travissully. Taking inspiration from the brand's name, the Sol posters have attempt to convey the great feeling of being in the sunshine, using the concept that Sol beer takes you to a better place, whether you are at home, on the train or at work. The campaign is part of Sol's wider 'Love Summer' promotion.

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Released: 21 July 2005

Credits

Project
Sol 'Love Summer'
Client
Zoƫ Smith, senior brand manager from Ubevco Distributors
Agency
cdp-travissully
Art director
Chris Butler
Copywriter
Nick Clement
Illustrator
Jason Cook
Media agency
m2m
Exposure
National outdoor six-sheets

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