Visit London 'Totally London' by Rainey Kelly Campbell Roalfe/Y&R

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In the latest version of its Totally London campaign, Visit London is attempting to address the perception that London can be an overwhelming and sprawling city to visit. A new print campaign from Rainey Kelly Campbell Roalfe/Y&R features some of London's top attractions, all shown together in a brightly coloured collage. One execution promotes London's night spots such as the Hippodrome and the Trocadero. Another publicises London's sight seeing attractions such as Nelson's Column, The Oval cricket ground and Harrods. The attractions have been grouped together to demonstrate that rather than being sprawling and intimidating, it is in fact quite manageable. As well as running across London, the campaign will run in Italy, Germany and Spain.

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Released: 25 October 2006

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Credits

Project name
Totally London (Europe)
Client
Martine Ainsworth Wells, director of marketing at Visit London
Brief
To increase the number of visitors to London
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Creatives
Nick Simons and Jules Chalkley
Planner
Lucy Howard
Media agency
International
Media panning
Adam Nunn at OMD International
Artist
David Mach
Typographer
Jason Hyde
Retoucher
Nicki Quilter
Exposure
London, Rome, Milan, Berlin, Madrid

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