Smirnoff 'Purity' by JWT

0.0 0 Votes

In its latest poster campaign by JWT, Smirnoff is continuing to highlight the vodka's purity. Three executions in the show distorted bottles of Smirnoff on a pure white background. Each bottle's form is changed to represent the ways in which the vodka is filtered or distilled. This poster shows a tree stump and half a bottle of vodka with ripples representing rings from the tree and illustrating the fact that Smirnoff is filtered through charcoal made from silver birch.

Share On:

Keywords:

JWT, Smirnoff, Outdoor

Released: 06 July 2005

Smirnoff 'Purity' by JWT

Related Creative:

Credits

Project
Purity
Client
James Pennefather, marketing manager, Diageo GB
Brief
Reinforce Smirnoff's position as the worlds most extraordinary vodka
Creative agency
JWT
Writers
Mike McKenna, Greg Martin, Freddy Mandy, Rob Welch, Craig Hunt, James Humphreys
Art director
Greg Martin
Planner
Dan Hill
Media agency
Carat
Photographer
Robin Broadbent
Exposure
National poster sites

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Smirnoff 'crazy nights' by JWT

Smirnoff 'crazy nights' by JWT

Smirnoff has launched a new TV ad created by JWT.

Smirnoff 'diamond' by JWT London

A man finds that life begins...after death.