Cadbury 'the Eggmeister has landed' by Publicis

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Other countries have to wait until Easter for Cadbury Creme Eggs, but in the UK they have already arrived. To mark this, Publicis has created a £1m outdoor campaign in partnership with JCDecaux Innovate, on special-build bus shelters and free standing six-sheets in Birmingham. The special builds are a construction of a 3D Creme Egg landing on the poster causing a "goo" splat throughout the shelter. The work will also run across approx 6,000 sites across the UK. A TV execution is planned for February 21. The "Eggmeister" creative is an extension of last year's strategy. 

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Released: 11 January 2006

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Credits

Project name
'The Eggmeister has landed'
Client
Kevin Banfield, Cadbury Trebor Bassett
Brief
To relaunch Creme Egg with impact by driving awareness of brand after nine months "off".
Creative agency
Publicis
Copywriter
Caroline Lisowicz
Art director
Fabiana Xavier
Planner (creative agency)
Jason Chebib
Media agency
Starcom
Planner (media agency)
Michaela Newton-Wright

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