Skoda Octavia vRS launch by Archibald Ingall Stretton

0.0 0 Votes

Archibald Ingall Stretton and its online arm Dais have developed an integrated campaign to back the launch of the high-performance Skoda Octavia. The creative idea uses the Jekyll and Hyde-style characters Dr Skoda and Mister vRS to highlight the car's opposing characteristics -- practical yet exciting. Their story is told online in a blog by the character's daughter. She tells how by day he's a respectable GP, but at night and at weekends, he craves adventure and excitement, which he gets from driving his car. A mail pack contains a reversible eye mask, which is either good or evil, depending on which way up it is held. Recipients are encouraged to take a test drive or request more information.

Share On:

Released: 08 December 2005

Related Creative:


Octavia vRS launch campaign
To promote the dual nature of the new Octavia
Lisa Kirkbright, communications manager, Skoda
Creative agency
Archibald Ingall Stretton
Matt Morley Brown (AIS), Jonny Watson (Dais)
Art directors
Martin Lythgoe (AIS), Dan Harrison (Dais)
Media agency
Graham Young
Online, extreme sport sites, motoring and lifestyle pubs, customer and prospect mailing

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus