Skoda Octavia vRS launch by Archibald Ingall Stretton
Archibald Ingall Stretton and its online arm Dais have developed an integrated campaign to back the launch of the high-performance Skoda Octavia. The creative idea uses the Jekyll and Hyde-style characters Dr Skoda and Mister vRS to highlight the car's opposing characteristics -- practical yet exciting. Their story is told online in a blog by the character's daughter. She tells how by day he's a respectable GP, but at night and at weekends, he craves adventure and excitement, which he gets from driving his car. A mail pack contains a reversible eye mask, which is either good or evil, depending on which way up it is held. Recipients are encouraged to take a test drive or request more information.