BT 'broadband security' by Agency.com

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With the financial cost of identity theft topping £1.7bn a year, BT has launched a new online campaign, created by Agency.com, to raise awareness of internet-related identity crime. BT's own research reveals that nearly one in 10 PC users has been a victim of online fraud, and this series of banners and overlays attempts to demonstrate what BT Broadband can do to help prevent it happening to its customers. In one execution, a computer is show with police tape, indicating that it is a crime scene. In another, the user is asked how safe they think their personal details are with BT Broadband, before the banner is shredded.

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Keywords:

Agency.com, BT, Digital

Released: 22 February 2006

Credits

Project
Broadband security
Client
Tracey Follows, head of consumer marketing at BT
Brief
Persuade the target audience that only BT gives them the protection they need online
Creative agency
Agency.com
Writer
Steve Whiteley
Art director
Oliver Robinson
Designers
Perry Cooper, Karl Reynolds, Wil Bevan
Planner (creative agency)
Melissa Beecroft
Media agency
Zed
Media planner
Lucy Feakins
Exposure
Online

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