BT 'broadband security' by Agency.com
With the financial cost of identity theft topping £1.7bn a year, BT has launched a new online campaign, created by Agency.com, to raise awareness of internet-related identity crime. BT's own research reveals that nearly one in 10 PC users has been a victim of online fraud, and this series of banners and overlays attempts to demonstrate what BT Broadband can do to help prevent it happening to its customers. In one execution, a computer is show with police tape, indicating that it is a crime scene. In another, the user is asked how safe they think their personal details are with BT Broadband, before the banner is shredded.