Mastercard - McCann Erickson
This McCann Erickson spot for Mastercard won the March award, held by the Aerial Awards in association with Campaign.
The judges, Mick Mahoney and Andy Amadeo, singled out the Mastercard work for holding listeners' attention from beginning to end. They said: "Looking at the script, this could have been quite a dull ad, but why isn't it? Because it's done with real charm. That's something that is missing from a lot of radio."