Prostate Cancer Charity 'real men know all about it' by Publicis

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The radio, press and outdoor campaign encourages men to get their prostate checked with the instantly recognisable voice of Ricky Gervais, who plays a doctor in the radio ad. Also starring in the campaign are Karl Pilkington and Stephen Merchant, who have worked with Gervais on Xfm. All executions urge men to "be a real man about it", with the press ads laid out in the style of a tabloid newspaper, listing out "four manly things" such as "build a shed", "tile a floor" and a fifth about prostate cancer.

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Released: 28 September 2005

Credits

Client
Prostate Cancer Charity
Creative agency
Publicis
Copywriter
Gary Turner
Art director
Jamie Marshall
Planner
Jason Chebib
Designer
Paul Beer

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