Pot Noodle 'woolboy' by AKQA

2.2 31 Votes

AKQA today released a viral spoof news report showing how a Pot Noodle fan has been transformed into a woolly freak.

Pot Noodle unveils spoof viral by AKQA

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Released: 16 September 2008

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Credits

Project
Superfoods
Client
Unilever (Pot Noodle)
Brief
Create content that sparks talkability amongst the target audience
Creative agency
AKQA
Copywriter
Per Nielsen/Matt Longstaff/Alex Fraser/James Hilton
Art director
James Hilton
Media agency
MindShare
Media planner
Hannah Sheppard
Director
Dom Bridges
Editor
Dan Robinson, Cut and Run
Exposure
thesun.co.uk, YouTube, viral video sites.

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