ITV is launching a 60-second ad to promote its new broadband service at itv.com.
The spot was created by ITV's in-house promotions agency, ITV Creative, and uses the strapline, "total freedom of entertainment".
The ad is supported by an off-air campaign covering outdoor, national press and radio, created by M&C Saatchi.
Released: 10 September 2007
Agency:
ITV Creative
Client:
ITV
Creative director:
Chaka Sobhani
Copywriters:
Chaka Sobhani; Oscar Cariss
Producer:
Sacha Evans
Production company:
Nice Shirt Films
Director:
Stuart Douglas
ITV1 HD launches its new channel with a TV and outdoor campaign, showcasing its biggest stars in shinier, brighter high definition.
© Haymarket Media Group Ltd.