World Vision 'would you?' by Meteorite

2.9 25 Votes

Meteorite has created a thought-provoking viral campaign for World Vision, which aims to raise awareness of the fact that 1.1 billion people don't have access to clean water. 

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Released: 23 July 2008

Credits

Project
Would you?
Client
James Mooring, head of marketing, World Vision
Brief
Raise awareness that 1.1 billion people don't have access to clean water and encourage donations to World Vision
Creative agency
Meteorite
Writer
Dan Douglass
Art director
Gavin Mackinnon-Little
Planner
Andy Rowe
Media agency
Zed Media
Media planner
n/a
Production company
RSA Films
Director
Ronnie West, RSA Films
Post-production
RSA Films
Exposure
Online, direct mail to new mothers, national press

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