Joost 'face' by Albion

3.2 45 Votes

Swedish directing duo RGB6 have used the simple medium of merging animation with live action to explain in a very visual way, how online TV service Joost will work. The online ad sees an old man explaining how Joost will work by picking up various coloured objects and mixing them in a jar before spreading them around three different jars. Joost did not want to use high resolution digital imaging to explain the service and the simple but effective methodology really works here.

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Released: 29 March 2007

Credits

Client
Joost
Production company
Nexus Production
Producer
Luke Youngman
Director
RBG6
Director of photography
Halldor Gunnarsson
Post-production
RBG6
Sound design and mix
Fredrik Sundberg at Plop
Modelling/Animation/Compositing
Behzab Habibnia
Creative director
Matt Gibbins
Agency art director
Aaron Hinchion
Agency producer
Eve Price

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