Teleflorist 'no boxes' by RLA Group

1.8 9 Votes

RLA Group has created this 'American Beauty' spoof viral for Teleflorist to promote its handcrafted, rather than boxed, bouquets in time for Valentine's Day.

The spot begins with a blonde woman lying in a bed of rose petals, in the style of Mena Suvari in the film 'American Beauty'.

Rose petals and ribbons float down on her until suddenly she is bombarded with flower boxes.

The strapline is "Teleflorist. We take flowers personally".

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Released: 30 January 2008


RLA Group
Pete Hardy
Art director
Mark Sephton
Chris Wright
Phil Hawkins
Production company
The Gate Productions
The Gate Productions

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