Teleflorist 'no boxes' by RLA Group

1.8 9 Votes

RLA Group has created this 'American Beauty' spoof viral for Teleflorist to promote its handcrafted, rather than boxed, bouquets in time for Valentine's Day.

The spot begins with a blonde woman lying in a bed of rose petals, in the style of Mena Suvari in the film 'American Beauty'.

Rose petals and ribbons float down on her until suddenly she is bombarded with flower boxes.

The strapline is "Teleflorist. We take flowers personally".

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Released: 30 January 2008

Credits

Client
Teleflorist
Agency
RLA Group
Copywriter
Pete Hardy
Art director
Mark Sephton
Planner
Chris Wright
Director
Phil Hawkins
Production company
The Gate Productions
Post-production
The Gate Productions

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