Elastoplast 'every Elastoplast tells a story' viral by TBWA\London

3.0 11 Votes

TBWA\London has produced a new viral and microsite for Elastoplast, aiming to make the product more exciting for children.

TBWA\London creates Elastoplast viral

Share On:

Released: 13 August 2008

Credits

Project name
Every Elastoplast tells a Story - Elastoplast
Client
Beiersdorf UK
Brief
Create a microsite to drive affinity to the brand by celebrating the tall tales that kids tell when they get a bump or a scratch
Creative agency
TBWA

www.elastoplaststories.co.uk, site link placed on accompanying online banners, and radio.

'/" title="Search The Work">London produced through Skive
Writer & Art Director
Martin McAllister & Theo Bayani
Planner
Wendie Stone
Skive Designer
Rakesh Mistry
Skive Developer
Steven Archer
Editor
Mimic
Exposure
Hosted on www.elastoplaststories.co.uk www.elastoplaststories.co.uk, site link placed on accompanying online banners, and radio.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus