Xerox 'watercooler' by RKCR/Y&R

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Xerox has launched a multimillion-pound pan-European campaign to promote its market-leading range of colour multifunction products. This new initiative includes Xerox's first ever viral film, directed by Owen Harris, which follows the antics of a company working hyper-productively in order to meet business targets. The documentary-style tour around the office shows workers in various extreme states of busy-ness, veering out of control in their attempts to deliver on time. The film draws to a close with the reassurance that "there are better ways to make your office more productive". The integrated campaign, created by RKCR/Y&R, comprises press, radio and viral advertising as well as online creative by Vibrant Creative.

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Released: 05 March 2007


Henrik Bustrup at Xerox Europe; David Millican at Xerox UK

To raise awareness of the Xerox colour multifunction products
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Jon Tipple
Art director
Mike Crowe, Smollensky & Blake
Robert Messeter, Smollensky & Blake
Owen Harris
Production company
Media agency
Media planner
Peter Colvin, Richard Astley
Online agency
Vibrant Creative
DM agency
Harrison Troughton Wunderman

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