Flora 'John Wayne' by Bartle Bogle Hegarty

3.2 4 Votes

This viral ad called "John Wayne" is a series of vignettes showing people walking like John Wayne and struggling to go about their morning routine because of the pain from the marathon. This viral will be sent to the runners that took part on Monday morning. They can then send this to friends and relatives to show then what they are going through and help them to collect sponsorship money.

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Released: 23 April 2007

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Credits

Client
Sarah Wilcher, brand director for Flora
Agency
Bartle Bogle Hegarty
Agency planner
Catriona Berry
Agency producer
Ronae Heighes
Copywriter
Cameron Short and Mike Oughton
Creative director
Marc Hatfield
Production company
Home Corp
Producer
Genevieve Simmers
Director
Max and Michael
Director of photography
Federico Alfonso
Post-production house
Absolute
Audio post-production
Wave
Offline editor
David Price @ nwh

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