Zune Arts 'intergalactic swap meet' by 72andSunny

2.5 6 Votes
Microsoft has created an animated 60-second ad to back its digital media player, Zune.

The online film, which was produced by 72andSunny in Los Angeles, explores what happens when "your thing plus my thing equals a whole new different thing", in a very abstract way.

Set to the song 'Eucalyptus' by The Deadly Syndrome, a lonely animated creature discovers that his world is a lot richer when he shares goodies from his planet with other planets.

When they share back, the fun begins as creatures and landscapes merge to create exotic hybrids and a whole new world.

Microsoft launched Zune last year in answer to Apple's iPod. The Zune device is marketed as a gateway into a complete package of Microsoft branded entertainment, which also includes the computer giant's own version of iTunes.

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Released: 04 December 2007

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Credits

Client
Zune Arts Film
Microsoft
Agency
72andSunny, LA
Creative director
Glenn Cole
Executive producer
Sam Baerwald
Producer
Elisa Orsburn
Writer
Louise Shieh

Director
againstallodds
Production company
Blacklist, New York


 

 

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