118 'flashdance' by WCRS
The 118 boys have been given a 1980s makeover in a new viral created by WCRS, to support the recent TV ad campaign. It sees the boys show off their dance moves in homage to a special remix of the song 'Maniac' from the classic 1980s Flashdance movie.
This is the first viral outing for the characters since the "Honda choir" spoof of 2006. Created to amplify the recent TV campaign and tap into a new generation of 118 118 users, the viral takes the boys from the sad 70s to the exciting 80s.