118 'flashdance' by WCRS

3.8 40 Votes

The 118 boys have been given a 1980s makeover in a new viral created by WCRS, to support the recent TV ad campaign. It sees the boys show off their dance moves in homage to a special remix of the song 'Maniac' from the classic 1980s Flashdance movie.

This is the first viral outing for the characters since the "Honda choir" spoof of 2006. Created to amplify the recent TV campaign and tap into a new generation of 118 118 users, the viral takes the boys from the sad 70s to the exciting 80s.

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Keywords:

WCRS, 118 118, Digital

Released: 09 May 2007

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Credits

Art director
Jane Briers
Copywriter
David Cornmell
Group director
Simon Peck
Director
Owen Harris
Editor
Leo Scott @ Speade
Production company
Hungry Man

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