Bud Light 'dude Vegas' by DDB Chicago

2.8 30 Votes

A new TV commercial for Bud Light repeatedly uses the word "dude" as the only line of dialogue.

The spot is the latest in a series of ads featuring the word "dude" created by DDB Chicago for Anheuser-Busch.

The original "dude" ad has been viewed more than 2mi times on YouTube alone, and the four ads have been viewed more than 13.5m times from sites like YouTube, MSN.com, break.com and MySpace.

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Released: 30 April 2008

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Credits

Client
Bud Light
Agency
DDB Chicago
Group creative director
Mark Gross
Creative directors
Chuck Rachford
Chris Roe
Art director
John Baker
Copywriter
Jeff Oswald
Agency producer
Will St Clair
Production company
Biscuit Filmworks

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