Sony 'zoetrope' by Fallon

2.3 10 Votes

Fallon's latest Sony Bravia ad, using a 10 tonne zoetrope that plays images of the AC Milan footballer Kaka, launched last night in Australia.

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Released: 25 February 2009

Credits

Project
BRAVIA-drome
Creative agency
Fallon
Client
Sony Europe
Brief
Launch of BRAVIA 200Hz Motionflow technology
Group account director
Ben Cyzer
Account director
Richard Fearn
Agency planner
Gareth Goodall
Agency producer
Tracy Stokes
Production company
RSA/Eponymous
Director
Vernie Yeung (RSA)
Production company producer
Emma Cairns (RSA)
Zoetrope designer
Ben Scott
Editor
Joe Guest at Final Cut
Post production
Moving Picture Company
Audio post production
Parv Thind at Wave
Media Agency
OMD
Media planner
Rupert Holroyd
Online
Dare Digital
Exposure
Global

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