Dave 'cowboy' by Red Bee Media

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Red Bee Media has created four humorous idents for UKTV's Dave to reinforce the channel's positioning as "the home of witty banter".

Each 30 second ident -- 'Wacky Races', 'Human Cannonball', 'Cowboys and Indians' and 'King of the Swingers' -- shows a group of friends hanging out having unconventional child-like fun at an English stately mansion.

This 'Cowboys and Indians' spot sees the friends dressing up and wandering around the stately home with plastic guns, bows and arrows.

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Released: 26 October 2008

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Red Bee Media
Creative director:
Ruth Shabi
Design creative director:
Kevin Hill
Design director:
Simon Crabtree
Sophia Pendar Hughes
Production manager:
Chenoa Powell

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