Adidas 'Zheng Zhi' by TBWA\China
'Zheng Zhi' is the second spot in TBWA\China's campaign for the 2008 Beijing Olympics.
The idea behind the campaign was to create a "poetic, sophisticated, awe-inspiring" Olympics campaign that embraces Adidas' brand positioning "Impossible is nothing".
The ad uses a mixture of live action and pencil, not dissimilar to the pencil filtered music video for 80s pop song 'Take on Me' by A-Ha.
The spot stars Chinese national football team captain and Charlton Athletic midfielder Zheng Zhi.