Sony Ericsson 'replay' by Iris London

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Sony Ericsson's "Replay" campaign from Iris pushes the brand's sponsorship of the Uefa Champions League by reinventing the playground game 'wallsey', where friends challenge each other to return a ball kicked against a wall.

The campaign aims to promote Sony Ericsson's Cyber-Shot handsets from Vodafone stores.

The action-packed viral features a football trickster kicking a ball against the wall, while imagining he's winning an intense battle of skills in front of an eager crowd.

The viral allows points users to a microsite where fans can find out how the game, view rules and key moves and discover more about the Cybershot range and how to capture their skills.

Fans can also win tickets to a party on the night of the Uefa Champions League Final on May 21.

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Released: 02 April 2008

Related Creative:


Sony Ericsson
Iris London
Sam Bone
Jon Ellwood
Susan Young
Ben Essen
Production company
Agile Films
Post production
Iris London

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