Nestlé 'natural athletes' by JWT

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Nestlé has enlisted the Olympic gold medallist Daley Thompson, and a group of junior Thompson lookalikes for a TV campaign that raises awareness of Nestlé’s “kids go free” on-pack promotion.

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Keywords:

JWT, Nestlé, Television

Released: 23 July 2008

Credits

Project
Natural athletes
Client
Michelle Roberts, brand manager, Nestlé
Brief
Raise awareness of Nestlé’s “kids go free” promotion and showcase Daley Thompson as the face of “kids go free”
Creative agency
JWT
Writer
Damon ?Hutson-Flynn
Art director
Damon Hutson-Flynn
Planner
Nicole Rulka
Media agency
MindShare
Media planner
Laura Jones
Production company
Hungry Man
Director
Samuel Christopher
Audio post-production
750mph
Exposure
National TV

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