Smirnoff 'ringmaster' by JWT

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JWT goes ringside at the circus in its new TV ad promoting Smirnoff's Moscow Mule.

The ad opens looking down on the ringmaster as he throws a slice of lime into the air.  

It cuts to two trapeze artists swinging through the air.  As the two artists perform a flip - one carrying a bottle of vodka and a bottle of ginger ale, the other holding a glass - they acrobatically mix the drink in the glass and catch the lime.

The completed drink falls through the air as the two artists catch their swings and the curtain falls on the act.

It ends with the strapline: "The extraordinary Moscow Mule". 

The ad is accompanied by a voiceover, performed by the actor Steven Berkoff, who featured in films such as A Clockwork Orange, Beverly Hills Cop and Octopussy.

The 20-second ad will break on Monday, 4 August.  

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Released: 31 July 2008

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Credits

Project
Smirnoff Moscow Mule
Client
Anita Robinson, marketing director, Release Brands
Brief
Demonstrate that Smirnoff's extraordinary purity makes for an extraordinary Moscow Mule
Creative agency
JWT
Writers
Naz Nazli, Rob Welch
Art directors
Rob Welch, Naz Nazli
Planner
Rob Alexander
Media agency
Carat
Media planner
Michael Rhodes
Production company
Outsider
Director
Jorn Threlfall
Editor
Peep Show
Post-production
The Moving Picture Company
Audio post-production
Wave, Eclectic Sounds
Exposure
UK TV

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