Smirnoff 'ringmaster' by JWT

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JWT goes ringside at the circus in its new TV ad promoting Smirnoff's Moscow Mule.

The ad opens looking down on the ringmaster as he throws a slice of lime into the air.  

It cuts to two trapeze artists swinging through the air.  As the two artists perform a flip - one carrying a bottle of vodka and a bottle of ginger ale, the other holding a glass - they acrobatically mix the drink in the glass and catch the lime.

The completed drink falls through the air as the two artists catch their swings and the curtain falls on the act.

It ends with the strapline: "The extraordinary Moscow Mule". 

The ad is accompanied by a voiceover, performed by the actor Steven Berkoff, who featured in films such as A Clockwork Orange, Beverly Hills Cop and Octopussy.

The 20-second ad will break on Monday, 4 August.  

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Released: 31 July 2008

Related Creative:


Smirnoff Moscow Mule
Anita Robinson, marketing director, Release Brands
Demonstrate that Smirnoff's extraordinary purity makes for an extraordinary Moscow Mule
Creative agency
Naz Nazli, Rob Welch
Art directors
Rob Welch, Naz Nazli
Rob Alexander
Media agency
Media planner
Michael Rhodes
Production company
Jorn Threlfall
Peep Show
The Moving Picture Company
Audio post-production
Wave, Eclectic Sounds

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