Direct Line 'beautiful destruction' by M&C Saatchi

3.4 21 Votes

Direct Line has got serious in its latest ad to promote a new two-year price cap for car insurance.

M&C Saatchi releases new spot for Direct Line

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Released: 04 August 2008

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Credits

Project
Beautiful destruction
Client
Mike Tildesley, marketing director of acquisition & retention, Direct Line
Brief
Promote Direct Line's new exclusive 2 year price cap for car insurance in response to spiralling motoring costs
Creative agency
M&C Saatchi
Creative director
Graham Fink
Creative Team
Ian Brassett & David Anderson
Planner
Howard Miller
Media agency
Mediacom
Media Planner
Nick Jefferies
Production company
Mad Cow Films
Producer
David Jones
Director/photographer/illustrator
Steve Downer
Editor and editing company
Cut & Run
Post-production company
Smoke & Mirrors
Audio post-production
The Jungle Group
Account handler
Holly Snelling
Launch date
4 August
Exposure
National TV

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