McDonald's 'breakfast' by Leo Burnett

3.8 52 Votes

Leo Burnett has launched two new ads for McDonald's, promoting the chain's breakfast menu.

Leo Burnett launches McDonald's breakfast ads

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Released: 08 September 2008

Credits

Project
Breakfast
Client
Jill McDonald, Senior Vice President and Chief Marketing Officer, UK and Northern Europe, McDonald's
Creative agency
Leo Burnett
Copywriter
Philip Deacon/ Bertie Scrase
Art director
Bertie Scrase/ Philip Deacon
Planner (creative agency)
Rebecca Harris
Media agency
OMD
Planner (media agency)
Rebecca Burke
Production company
Blink
Director
Ewan McNicol
Editor
Spencer, Marshall Street Editors
Post production
MPC
Audio post production
Grand Central
Exposure
National television

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