Ministry of Transport Finland 'crash test dummies' by Publicis Finland

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The Ministry Of Transport in Finland faces the constant challenge of convincing its youth to wear a seatbelt or change their attitudes towards increasingly reckless behaviour.

Publicis Helsinki created a successful multi-media campaign for The Finnish Ministry Of Transport last year, and set out this year to do much more. Teaming up with The Cannes Young Director's Award winners from 2005, Alex & Steffen of SPY films from Toronto, Canada, the multinational team has created this television campaign. Using sophisticated motion capture and live action techniques, the spot creates a world where crash test dummies live and breathe.

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Released: 09 May 2007

Credits

Project name
Crash Test Dummies
Client
Ministry of Transport, Finland
Creative agency
Publicis Helsinki Oy
Creative director
Anthony Wolch
Copywriter
Tomi Winberg
Art director
Sami Anttila
Director
Alex & Steffen
DOP
Oliver Staubi
Production company
Spy Films
Executive producer
Carlo Trulli
Postproduction
Unexpected GmbH
VFX supervisor
Alex & Steffen
3D lead
Alexander Kiesl
3D artists
Sebastian Stolle, Jörg Häberle, Christoph Niebel, Emil Stefanov

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