RSPCA 'I'm an animal help me' by Bright

4.0 110 Votes

The RSPCA is launching a hard-hitting fund raising commercial to raise money to help abandoned, abused and neglected pets.

The creative concept is based on reality TV "talent" shows with a voiceover by 'X Factor' judge Simon Cowell and Radio One DJ Fearne Cotton.

The 90-second commercial asks people to phone in and vote for the pet they most want to save this week.

The spot will be backed by direct activity including online and door drops and a microsite at .

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Released: 16 July 2007

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Creative agency
Art Director
Adam Rolfe
Sid Gordon
Creative director
Chris Martin
Production company
Ridley Scott Associates

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